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The changing world of printing.
Change means opportunity. Shifts in customer demand toward shorter runs with
variable information and the growth of digital printing means there is an opening for a
print provider who is prepared to step in and seize the chance to satisfy more customers.
But what does it mean to be ready for that opportunity?
Change: Exhibit A —
Declining print run lengths;
more short run jobs per day.
In the early days of digital, run
lengths used to be in the thousands.
You could essentially maintain
an offset workflow because you
only printed a few digital jobs a
day. But shifting customer needs
have changed the equation. Now
customers want runs in the hundreds
— or less. That places completely
different demands on you and the
solution you count on to meet those
Change: Exhibit B — Increasing capabilities.
Yes, printing is changing — for the better. This brochure is an ideal example.
In the not-too-distant past, it would have been impossible to produce effectively.
The requirement of a 5th spot color would have called for an offset solution and
a longer print run to make it cost effective. And the desired run length of exactly
one — yours — would have been impossible using that production method.
Today, it’s easy thanks to the Xerox® iGen® 5 Press.
Source: Info Trends’ Emerging Strategies Survey, Q1 2011
N = 417 Print Service Providers and In-plant Printers
©2015 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design® and FreeFlow® are trademarks
of Xerox Corporation in the U. S. and/or other countries. 08/16 BR19129 IG5FD-01UB
This digital edition of our Publication and App were
created using Xerox® FreeFlow® Digital Publisher.
PANTONE® color Short run